After
reading your article titled "Virtual Show Aimed At Show Pros Shows How
It Should Be Done," in the June 18 [2001] Meeting News, I started
to wonder if the Internet didn't have its own CVB. After all, someone
seems to be successfully promoting and selling cyberspace as the most
attractive destination imaginable.
More
disconcerting to me is the fact that we as an industry seem to have
accepted reality and simulation as quite comparable alternatives,
side-by-side. Or perhaps it's worse than that. I fear that maybe the CVBs with genuine substance are not even being asked what we might be
missing out on by passing their worldly venues by.
As a
meeting planner with target audiences in mind and management objectives
to be met, how do you think you'd react to a visit by the fictional
sales manager from the West Undershirt CVB who pitches first on the
"affordability" of his destination? What questions would you ask?
Should your RFP for virtual venues be any different? Now then, what
boxes do they truly check as "best"?
Do
you really think people really rather go nowhere?