Letter of Recommendation #6 
by Dell Deaton
 

 

This letter of recommendation was written at the close of the final InterBev exhibition and conference to be run under the National Soft Drink Association before it sold to Reed Exhibitions. I first met Tina Pruitt when she was a sales person for InterBev88, and I was brought in on InterBev98 to develop a communications strategy that would both reposition the show to maximize growth potential (and book value, as it turns out).

My Marketplace Momentum newsletter became more than just a linchpin for my client work. In many ways, it actually led key information distribution aspects of the industry itself.

January 4, 1999

Mr. Dell Deaton
Proteus
Ann Arbor, MI 48104

Dear Dell:

Just a short note of thanks to you for the outstanding efforts that you put forward in the development, writing, editing, publishing and delivery of MarketPlace Momentum, the Industry Newsletter for InterBev.

Image: Letter of Recommendation from InterBev (National Soft Drink Association)What started as an Exhibitor Newsletter turned into an industry news source, discussing trends, products and potential markets. Besides developing a newsletter which supported and strengthened our position as the leading marketplace and educational forum for the beverage industry, you were able to develop articles which help us increase sales and industry awareness in new and developing markets.

We sometimes forget to take the time to thank those who have a hand in making us stars and take on the drudges of a client's day to day challenges. You are one of those people Dell, and I thank you. Best wishes in the New Year!

Best Regards,

Tina Pruitt
Director, Sales & Service
 

 
 

 
 

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