As part of D² Enterprises, my partner and I were drawn in for work on our first trade show display. This was in 1984 for the Automotive News World Expo held at Cobo Center in Detroit.
In the years that followed, I went out on my own to manage mega-exhibits across the United States and internationally. During the 1990s this included development of a first city-owned exhibition in Pittsburgh, and my election to serve a three-year term of the Center for Exhibition Industry Research (CEIR) board of directors.
Following is a sampling of published pieces that I’ve written about my experiences and in advocacy of this vital marketing medium.
- “Future of Trade Show Marketing? You Decide.” Exhibitor Magazine: July 1997
- “Exhibitors typically mature through 3 phases with their international stand presentations” Exhibit México: July 1995
- “Managing the Mega-Show” Exhibitor Magazine: December 1994
- “What does information age mean for future of trade shows?” Marketing News (magazine of the American Marketing Association): April 27, 1998
For additional work that I have done at the National Watch & Clock Museum and on James Bond-related subject matter, see dedicated Page elsewhere on this site.
— Dell Deaton
February 1, 2017
rev December 5, 2021